How to Do a Website Audit in 5 Steps + Checklist
Ultimately, it seeks to ensure that a website is optimized to achieve the highest possible search engine rankings, steering a path that maximizes organic traffic flow. An SEO audit is a process of analyzing a website’s performance and identifying areas for improvement to increase its visibility in search engine results pages (SERPs). The audit examines various factors such as on-page optimization, technical SEO, backlinks, and user experience, among others.
Claude will now run an in-depth analysis of your content and compare it to the Search Quality Rater Guidelines. First download the free project files and head over to Claude.ai and create a free account. The free version of Claude allows you to analyse content using the Google Search Quality Rater guidelines. This includes seeing precisely what needs to be changed to bring any content up to the standard Google expects. Navigate to “Issues” from the left side menu to see the issues that might be hindering your SEO performance.
Stage 1: Analyzing your website’s “Tech & Meta”
It provides insights into how Googlebot views your website and allows you to optimize for better visibility and indexing. Many businesses face hidden website problems that hurt their online SEO Anomaly success. These issues can lower your website’s rank, reduce visitors, and stop growth.
Website Accessibility Checklist
Unsure why your website isn’t ranking higher in Google and other major search engines? As an SEO leader we provide SEO audit services that deliver a search engine optimization strategy for success. Site speed and page experience directly impact organic positions. As such, improving these aspects can lead to higher rankings and better visibility. At this step of the SEO audit checklist, you should audit your Core Web Vitals.
How To Perform An SEO Audit (in 15 Steps With Checklist)
- Depending on your SEO agency, they may offer additional competitor analysis tools.
- These issues quietly undermine your SEO performance every day.
- Essentially, the agency provides its recommendations to you and then implements changes approved by your team.
- But for huge websites – especially those with millions of URLs or daily-changing content – crawl budget becomes critical (as Google confirms in its crawl budget documentation).
Determine if CSS and JavaScript files can be combined or if modern HTTP/3 protocols are in use to allow multiple requests to process simultaneously. Review your files for unused CSS or JavaScript that could inflate load times and unnecessarily increase file sizes. Investigate whether file compression, such as Gzip or Brotli, is enabled to compress assets served to users. Tools like Google Lighthouse can detect if compression is missing and identify files contributing to slow load times. Assess your site for missing canonical tags, non-indexable canonicals, or conflicting tags. Tools like Screaming Frog or Semrush can help identify issues efficiently.
