SEO Audit Tool: Free Website SEO Analysis Tool & Audit Report
Consolidating to a single domain version eliminates duplicate content risks, focuses signals to boost rankings, and prevents issues splitting analytics data. Also, set comparative benchmarks based on competitors for metrics such as their organic traffic, top-performing pages, and number of referring domains linking to their sites. By carefully analyzing all these elements, an SEO audit produces actionable recommendations to increase organic rankings, traffic, and conversions. Also, it establishes an SEO performance baseline to measure future improvements.
STEP 6. Audit Mobile SEO
By testing new forms of SEO-friendly content (i.e., infographics, guides, videos), you will gain a better understanding of what your readers are looking for and the best format to deliver that information. Based on all this information, you will be able to tell where your site is lacking, and you can create a new content strategy for your website to correct these types of issues. This is where Screaming Frog is quite helpful, simply because of the off-page elements that it can uncover. Even more than one URL showing up uninvited can cause duplicate content. If your company’s website is anything like others, then you may have too many cooks in the kitchen.
They use Largest Contentful Paint (LCP) to assess visual load, Cumulative Layout Shift (CLS) to test visual stability, and First Input Delay (FID) to measure interactivity. External links are often used to back up sources in the form of citations. For example, if I am writing a blog post and discussing metrics from a study, I’ll externally link to where I found that authoritative source.
- You’ll quickly discover authoritative websites that are great for link-building, along with their contact details.
- For example, it’s suggesting that we rewrite our list of the best keyword tools because it used to rank in the top three for its target keyword but now doesn’t even rank in the top 100.
- If you have an article about a certain keyword cluster, Keyword Insights will show you which keywords are best to optimize for.
- Then click “Export to XLSX” or “Export to CSV” depending on the file format you prefer.
Suppose you run an eCommerce site and want to make it easier for potential customers to make informed decisions. To accomplish this, you can use structured data to let search engines know about product prices, ratings, and availability. This can lead to a higher CTR and increased traffic to your website. Keyword analysis also helps you determine which search terms can benefit your campaign. Ideally, you should aim to find keywords that align with your business goals and have significant traffic potential, yet are underutilized.
There are other parts of SEO which you should pay attention to after your audit to make sure you stay competitive. After all, the technical foundation isn’t the end of the road for SEO success. All of these are elements of a successful SEO strategy and should be a corollary to your audit and ongoing SEO maintenance. As previously mentioned, an SEO audit can take anywhere from 2 to 6 weeks. During this time an SEO specialist is analyzing and uncovering SEO opportunities on your website. However, bi-weekly or weekly check-ins keep you and your team in the loop as to the progress.In any given website audit, there are a few low-hanging opportunities discovered.
Have a page which no longer exists, or which now exists at a new URL? It’s a good idea to make sure all high-traffic pages which formerly linked to that page now 301 redirect to the new page; or, that they at least redirect back your home page. SEO audits, whether completed in-house or externally with an agency, are often worth it. For businesses new to SEO, search engine optimization audits can provide a baseline for what needs fixed now vs. later to improve organic traffic. An SEO audit is the analysis of your website against search engine optimization standards. SEO audits evaluate your site’s on-page, off-page, and technical SEO, and provide recommendations for improving your website’s SEO (and online visibility).
How Do I Fill In a Website SEO Audit Report?
Some agencies use these smaller audits as a lead magnet to persuade you to purchase larger audits. More in-depth SEO audits are in the neighborhood of 200 pages or more, discussing many factors that have an impact. Credible audits seek to uncover anything that may be in violation of Google’s Webmaster Guidelines and other factors so that your site can keep achieving results year after year.
OnCrawl also offers analysis of third-party datasets, which can give you a more triangulated view of what success looks like for your domain. Open the SEO toolbox to find valuable programs like Entity and Header Detectors, Payload and SEO Log Analyzers, and a useful Chrome extension. The 24/7 Monitoring is essential (and free with all plans) if you’re an entrepreneur or a search marketer that wants to stay on top of site health. Plus, the Site Monitoring can help you identify patterns via a website change log. SEO Anomaly The checklist functionality is super convenient if you’re working in a team setting or you want to integrate elements of checklists into the engineering roadmap. Set up a free Ahrefs Webmaster Tools (AWT) account and crawl your website with Site Audit.
Ensuring that search bots can crawl your website and collect data from it correctly means search engines can accurately place your site on the SERPs and you can rank for those all-important keywords. It can analyze your site’s backlink profile and troubleshoot its indexing issues. You can also use its keyword research tool to discover the keywords searchers use. If there is a slew of unnatural backlinks pointing to your website from low-quality directory sites or other pages filled with thin content, it’s probably best to disavow those. If those links are part of your overall Google ranking, it can negatively affect your page rankings in the SERPs.
But clearly this isn’t a free method, and it’s not always the best option for every website. A few years back we switched from a budget host to $200/month premium hosting. That’s why we recommend compressing your images with a tool like Kraken. These are three metrics that cover how fast your site loads, how responsive it is to user interactions, and whether there are any unexpected layout shifts as your page loads. And in 2018 they rolled out a new update that made speed even MORE important. In our case, the “WWW” version of the site redirects to backlinko.com.